People Counting System

By collecting, sorting out and analyzing the passenger flow data collected by the 2D/3D passenger flow cameras deployed at the entrances and exits , it conducts consumer behavior analysis based on big data and provides data support for corresponding marketing strategies.

What is People Counting System?
The PCS consists of data collection hardware equipment (2D/3D passenger flow cameras deployed at the entrance and exit) and back-end consumer behavior analysis software. This system can analyze the behaviors of consumers such as shop entry rate, gender composition, age composition, hot area, number of stays, length of stay and other behaviors, and it can directly reflect the display attraction rate of the store, the effect of product display, popular products, and employee services. The KPIs (performance indicators) of stores such as efficiency provide powerful data support for stores to formulate corresponding marketing strategies.

The People Counting System consists of the following components:

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